Please review the campaigns brought to you by VMware
VMware Support and Subscription Renewal Campaign -
Campaign Goal
Generate renewal requests from customers whose contracts are expiring within 90 days. To increase the value of the deal we recommend up-selling the customer to a production contract.
Campaign Objective
Educate line of business managers about the benefits their Support and Subscription contract offers and get them to renew their contract before expiration. A current Support and Subscription contract entitles customers to ongoing product upgrades, technical resources and technical support to keep their VMware environments up and running.
Target Audience
Line of business managers within existing customers whose VMware Software and Support contracts are expiring in 90-120 days.
Supporting Products
All VMware products. Primary focus is on vSphere customers.
Estimated Result
Early launches led to 3 times higher open rates than industry average with 96% of recipients requesting renewal quotes.
Languages (click to preview):
VMware Real World Advantage campaign for Small to Mid-Sized Businesses -
Campaign Goals
Generate leads for VMware’s SMB virtualization solutions targeted to acquire net new customers and to cross sell adjacent solutions to the existing customer base.
Target Audience
IT Decision maker (IT Manager and Director) in companies with less than 1,000 employees
Supported Products
vSphere and vSphere Storage Appliance for net new customers. Expanded solutions include vCenter Operations, vCenter Site Recovery Manager, vCenter Protect Essentials Plus, VMware View and VMware Zimbra
Languages (click to preview):
VMware Cloud Application Platform -
"Dare to Break Free."
Campaign Goals
Educate directors of application development of middleware about the need for a modern application platform to support new high scale applications. Generate leads by demonstrating that vFabric can help accelerate application development and TTM.
Target Audience
Director of application development or middleware, application architects, application architects, company size 1000+
Supported Products
VMware vFabric Cloud Application Platform
VMware Re-Imagine Your Desktop microsite -
"Deliver end-user freedom. Maintain IT control."
Campaign Goals
Generate qualified leads for VMware’s desktop solutions including VMware View, VMware ThinApp, and VMware Zimbra.
Campaign Objectives
Educate senior IT leaders in Healthcare, Education, Business Process Outsourcing and Government on the benefits of desktop modernization, and generate leads for VMware’s industry leading desktop virtualization solutions.
Target Audience
VP Infrastructure/Operations, IT Directors and Below in organizations with over 1000 employees and/or over 500 desktops.
Languages (click to preview):
VMware View for Academic Institutions -
Supporting Message
VMware virtual desktop and application solutions allow educational institutions to reduce IT complexity, streamline costs, and deliver a superior end-user experience to students and faculty across devices and locations.
Campaign Objectives
Drive Demand Generation for VMware View in Education Markets (primary/secondary and higher education)
Target Audience
Campus IT Managers & Systems Administrators
Campus C-Level/VP Decision Makers
Supporting Products
Latest versions of VMware View™ & ThinApp
Your Cloud -
"Questions about your Cloud? We can Help"
**This Campaign was updated October 2011**
Campaign Goals
Generate leads for VMware’s cloud infrastructure offerings including the products and services to support private, public, and hybrid cloud deployments.
Campaign Objectives
Educate and drive quality leads with senior IT leads on the trends and benchmarks in cloud computing and the steps they can take to move to the cloud.
Target Audience
Senior IT leaders including VPs, Directors and Managers of Infrastructure IT & Enterprise Architecture. Company size – 1000+.
There are three versions of the campaign to fit the needs of our solutions providers and service providers.
Solution Provider Languages (click to preview):
Virtualization Management Campaign -
"Don't just manage your virtualized IT infrastructure, Master it."
Campaign Goals
Expand sales opportunities for VMware management products with existing Enterprise vSphere customers
Campaign Objectives
Educate customers and drive quality leads based on the benefits of the Virtualization Management message focusing on vCenter solutions, including: vCenter Operations, Site Recovery Manager and vShield
Target Audience
Existing Enterprise vSphere customers with >50 VMs or 25 vSphere licenses
Languages (click to preview):
VMware Virtualization for Small to Mid-Sized Businesses -
Supporting Message
VMware virtualization is affordable, easy to deploy and delivers business continuity to SMBs
Target Audience
Mid-sized businesses with 100 - 1000 employees
Supporting Products
VMware vSphere 5 (Essentials & Essentials Plus Kits as well as Standard, Enterprise & Enterprise Plus Accelerations Kits)
Languages (click to preview):
VMware - Business Critical Applications -
*Updated Campaign*
Supporting Message
Get a better platform on which to run your Application and put your mind at ease with faster Application lifecycle & better Application Quality of Service
Target Audience
Primary Install Base, Large Commercial and Enterprise Customers
VMware Champions - VI Admins, IT Managers and Directors, Operations Managers, Operations Directors, Datacenter Directors, Datacenter Architects, Datacenter Managers and Datacenter Admins.
Languages (click to preview):
Please note: You can customize/choose which apps you want to include in your campaign.
There is another version of the campaign for Federal